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Multi Family Construction with Brian Green | The Freedom Chasers Podcast

June 18, 2023  |  The Freedom Chasers Podcast

Hey there, fellow real estate enthusiasts! Get ready to embark on an exciting journey with me as I delve into the remarkable world of Brian Green, a visionary entrepreneur who has mastered the art of generating serious commissions on off-market deals using his groundbreaking “hybrid wholesale” model. Prepare to be inspired and enlightened as we explore the secrets of side hustles and alternative income streams that can skyrocket your earning potential, even in your free time. Let’s dive right in!

Once upon a time, I had the pleasure of sitting down with the incredible Brian Green, a man who has not only transformed a humble Verizon store into a booming $10 million sales business but has also ventured into the captivating realm of real estate, where he consistently generates a staggering $2.5 million in annual revenue. With a background in finance and marketing rather than construction, Brian approached the development process as a unique business problem, managing people and budgets rather than toiling away with manual labor.

Intriguingly, Brian initially relied on third-party contractors for smaller projects, but as his ambitions grew, so did his team. He astutely decided to bring skilled contractors in-house, allowing for greater flexibility and control over projects. This approach enabled them to adapt swiftly to unforeseen circumstances without incurring additional costs through pesky change orders. However, like any business decision, there were trade-offs. While in-house contractors provided stability and a simplified operation, they also meant consistent payroll expenses. On the other hand, subcontractors worked on a per-project basis, reducing ongoing costs but potentially sacrificing some control.

Brian stressed the importance of striking a balance between in-house and subcontracted work. The volume of ongoing renovations and the ability to justify expansion played key roles in determining the optimal approach. It was fascinating to witness how Brian carefully sought individuals whose values aligned with his company’s culture and growth trajectory when bringing contractors in-house. In doing so, he offered them steady work, reliable payments, and the opportunity to be part of a simplified operation, rather than the constant hustle of seeking new clients.

From a cost-saving perspective, Brian shared a valuable nugget of wisdom. By avoiding the need to bid on projects and handling change orders internally, his company was able to amass significant savings. This strategic move allowed them to redirect resources towards growth and innovation, propelling their success to new heights.

But hold on, we’re just scratching the surface here! Brian’s insights into the development process were nothing short of mind-blowing. It all begins with finding the perfect site that complies with zoning regulations. Unlocking the potential of a property lies in understanding the allowed building density and potential variances, a step often overlooked by many. Brian graciously shared an example of a project where a site’s size enabled the construction of 36 units. Engaging a civil engineer becomes crucial at this stage, as they confirm the project’s feasibility by considering setbacks and actual buildable area.

Once the engineering analysis is complete, the next thrilling step involves entering into a contract with the seller. But it doesn’t end there. Brian emphasized the importance of contingencies and securing approvals from the city. By writing a contract contingent upon approvals, he ensures that the property can indeed be built upon. It’s like dancing with bureaucracy, my friends, but Brian’s adept navigation skills have yielded stunning results.

As our conversation progressed, we explored the intricacies of dealing with sellers and the vital role of market knowledge and construction costs. Brian unveiled his unique approach of determining a property’s value after construction and working backward to calculate the affordable land price that meets his return requirements. It’s all about ensuring the math works before proceeding with a deal. Inflation’s impact on construction costs was also on our radar, prompting Brian to stress the importance of conservative budgeting and pro forma rents. This balancing act of adding a margin of error to construction costs while accounting for potential rent increases is crucial to maintain profitability.

Of course, risks in development are an inevitable part of the game. When asked if his company had ever lost money, Brian candidly shared their experience of renovation budgets exceeding their initial expectations. However, their focus on long-term property ownership, combined with time, allows them to recover from any initial setbacks. It’s all about staying the course, my friends.

Transitioning from self-funding to syndication was another enthralling topic we explored. Brian shared how they initially used private notes from investors but eventually moved towards syndication to raise funds for bigger projects and ground-up developments. It’s a thrilling shift that requires confidence in one’s skillset and expertise, as you’re now taking on other people’s capital. Brian emphasized the importance of being an expert in the field and building that solid foundation of knowledge before embarking on this exciting endeavor.

But wait, we’re not done yet! Navigating municipalities can often feel like traversing uncharted waters, but fear not! Brian offered sage advice on dealing with varying opinions and perspectives within different departments. Persistence, level-headedness, and flexibility are the keys to conquering this bureaucratic maze. Assembling a powerhouse team of professionals, including architects, civil engineers, financial analysts, and construction managers, is an absolute must. They play pivotal roles in the planning, approval, and execution stages of development projects, ensuring smooth sailing through the stormy seas of bureaucracy.

To wrap up our captivating conversation, we explored the financial rewards of commercial real estate development and the options available to individuals seeking to enter this lucrative field. Brian emphasized the unparalleled potential for profits in larger projects, which can yield significantly higher equity compared to smaller residential properties. The allure of building a company versus being a passive investor was also a topic of discussion. Defining a clear path and setting goals before making investments are key to achieving success.